I never thought my dream was possible. Until now.

Tell me if this sounds familiar: You’ve got a good idea for an app/business/event/project. Or maybe it’s half an idea and you don’t really know how to execute it. Or you haven’t got the confidence to put it out into the world yet. Well, me too. I was exactly like that before I started Treehouse Bakery.

My dream.

Several years ago I had this little baby idea that I had no clue how to execute. The idea was simple: a recipe box for baking. But I didn’t know how to develop recipes, how to source packaging, how to organise logistics – nada! So I the idea got shelved (temporarily) and I got to work. I spent many years working hard in kitchens across London and Manchester. All the while, this baby idea was quietly growing up in the back of my mind. Fast forward to the-year-that-must-not-be-named and I finally felt that I had the confidence, experience and time to give this idea a legitimate go.

Today, I’m a year and a half in – and thriving! I needed a weird kind of push to get me started, but now this little business is like a snowball rolling down a hill. I’m getting bigger and better.

Hold on to yours.

What I really came here to talk about is dreams. As in goals. As in that thing that you would do if only you had the money/time/skill/experience/guts/whatever. It may seem totally impossible at the moment. But hold on to that dream. Keep it in your back pocket and make sure to take it out and look at it from time to time. The dream is going to change. It’s going to grow or shrink or morph into something new… and that’s ok. Actually, that’s GREAT. It means that your creative mind has been carving away at that dream, maybe even without you even noticing.

Just do me a favour, okay? Don’t let go. Don’t give up. Don’t throw that dream in the bin. Maybe you can’t do it today, or tomorrow, but someday there will be an opportunity. And when that day comes you will be glad you held on to it.

Share it!

Sharing can be scary. It makes it feel real and it makes you feel vulnerable. But tell someone you trust about your idea. If talking to someone close to you seems scary, then you can email me. I’ll just listen.


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Take the stress out of baking with bake at home recipe boxes. Everything you need to bake delicious eco friendly sweet treats.